phodog
March 6th, 2004, 04:39 AM
This is new to me so I thought I would share. I copied it from the Imaging Resource Newsletter which you can get here:
http://www.imaging-resource.com/IRNEWS/
I love forward thinking.
Joel
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THE DIGITAL MASTER
"We have a view at Adobe that we need to come together as an industry and define a digital master," Lamkin said. "And what I mean by digital master is a format that is permanent, that has permanence, that 100 years from now people will be able to go to a written record that says this is how that format is declared and interpreted."
This new format has to be able to evolve "as the changing technology evolves." The format has to flexible, giving you everything available in the RAW format. And it must be a secure format for the digital world, securing "the rights around that format." Finally, it must be forward looking and a format that "we can all come together as industry" to support. "We think that this is vital to the preservation of your hard work today and into the future," he said. So it's an idea germinating at Adobe today to which the company will devote a lot of energy to promoting industry wide, he said.
To sum up, he continued, we've seen a huge amount of change over the last 15 years of Photoshop. "Digital photography will continue to change at a rapid pace. Hardware's getting better and faster with higher capacity." We'll be able to do a lot more in five years. There are a lot of challenges ahead and they will be addressed in both hardware and software but, he urged, we have to come together as an industry to help solve them. Adobe is firmly committed to its founding idea: "helping people communicate better, democratizing the communication process. Photoshop is the platform for communication and digital photography," he added. The concept of a digital master "will allow us to translate our commitment to our customers to provide the best digital darkroom on the desktop" and "preserve all of the creative expression that comes out of that digital darkroom for generations to come."
http://www.imaging-resource.com/IRNEWS/
I love forward thinking.
Joel
---
THE DIGITAL MASTER
"We have a view at Adobe that we need to come together as an industry and define a digital master," Lamkin said. "And what I mean by digital master is a format that is permanent, that has permanence, that 100 years from now people will be able to go to a written record that says this is how that format is declared and interpreted."
This new format has to be able to evolve "as the changing technology evolves." The format has to flexible, giving you everything available in the RAW format. And it must be a secure format for the digital world, securing "the rights around that format." Finally, it must be forward looking and a format that "we can all come together as industry" to support. "We think that this is vital to the preservation of your hard work today and into the future," he said. So it's an idea germinating at Adobe today to which the company will devote a lot of energy to promoting industry wide, he said.
To sum up, he continued, we've seen a huge amount of change over the last 15 years of Photoshop. "Digital photography will continue to change at a rapid pace. Hardware's getting better and faster with higher capacity." We'll be able to do a lot more in five years. There are a lot of challenges ahead and they will be addressed in both hardware and software but, he urged, we have to come together as an industry to help solve them. Adobe is firmly committed to its founding idea: "helping people communicate better, democratizing the communication process. Photoshop is the platform for communication and digital photography," he added. The concept of a digital master "will allow us to translate our commitment to our customers to provide the best digital darkroom on the desktop" and "preserve all of the creative expression that comes out of that digital darkroom for generations to come."